Many entrepreneurs passionate about cooking have chosen to venture to start their own catering establishments, and thanks to the “kitchen influencers” and / or gastronomic critics of this culinary art, much has begun to be drawn about gastronomy and the gastronomic revolution of A country highlighting how valuable its resources and ingredients are to obtain great-tasting products. But there is an inconvenience, rarely talk about Marketing applied in the gastronomic sector. Moreover, there are few who address this issue in some media and if they do, specialists try to highlight its importance in the management of restaurants, its profit in profitability, and its contribution of differential value in the brand, products and services.
What is gastronomic marketing?
We have mentioned letters above about Gastronomic Marketing but we have not defined exactly what it is. Gastronomic Marketing is about the application of all market methods in the gastronomy sector and the management of efficient strategies that drive the success of catering establishments.
Marketing in itself does not vary, it is the market that is constantly changing and we must always be predisposed to these changes in order to adapt. With MARKETING you never stop learning.
It is recommended that chefs add their passion for gastronomy with management techniques in good marketing practices and other fields that strengthen and give value to their entrepreneurship.
What are the main reasons why restaurants fail?
There are many gastronomic entrepreneurs, among large restaurants and small Mype businesses, who have been motivated by their dreams to undertake and have mostly done so with ignorance of this sector. And I do not mean the ignorance of the process of production and preparation of their products in the kitchen, since it is clear that the tradition granted by their predecessor family and / or training in the cooking schools, without a doubt, have allowed the protagonists to master the empirical and theoretical culinary techniques respectively, making the secrets of your kitchen come true with the splendor of the stove.
What can you achieve with gastronomic Marketing?
It is clear that diners do not arrive by magic to restaurants. And it is clear that if the gastronomic entrepreneur does not establish or carry out the ideal strategies that connect with them, they will not be able to meet the needs of their customers which is the main objective of Marketing.
We will mention only some effects that you can achieve if you link Gastronomic Marketing in the management of your enterprise:
Be more competitive and constantly adaptive evolution.
Improves the image of the catering and hospitality establishment.
Boosts your corporate identity linked to the restaurant brand.
Differentiate yourself from your competition and grant your client value proposals.
Specialize in a specific niche market. Example: Healthy cooking.
Innovate in its production, sale and service processes.
Offer excellent service at every moment of truth. Ensure that your customers are happy for the good service, friendly treatment and an excellent experience of consumption by the trained team, favor the reputation of the brand and image of the restaurant.
Using the brand’s communication tools correctly through social networks allows you to have a presence in the online environment, to publicize your products and expand your market over time.
In the digital era, offering your products through web pages with responsive designs and adaptable to mobile phones and tablets, are highly valued because you can explore and choose products in an accessible, easy and fast way.
Properly design and manage the menu according to the value proposition, decorate the premises, adopt a musicalization appropriate to the environment, decide on the correct location of the establishment, among others.
Transmit the added value of your restaurant through word of mouth. It is important that your guests and future customers know that you are an excellent choice of consumption and enjoyment.
Establish cost reduction strategies that do not affect the profitability of the business or the quality of the inputs. What you want to obtain are adequate prices of the final products according to the target.
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